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Finally an eco-friendly laundry detergent that's as sensitive on your skin as it is to the environment. In a revolutionary new strip form—delivered to your door at 35% off retail.

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Shop Our Eco Store

We’ve curated a selection of eco-living home products. Shop for home and lifestyle goods today. Since we get to test so many amazing things, we take the best of the best and send out a box of awesome products.

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Start Your Day With Inspiration Tru Change is a quick uplifting read delivered to your inbox three times a week. Each issue is hand-curated with inspirational eco-friendly podcasts, artists, stories, products and more. Join now and start your day off inspired with Tru Change.

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Trusted by 40,000+ change makers.

What's New

You've Heard of Earth Day, But What's the Story Behind Plastic Free July?

Plastic Free July started in Australia when Rebecca Prince-Ruiz challenged her colleagues to reuse single-use plastic items for an entire month. Ten years later, Plastic Free July has grown into a world-wide campaign with millions of people working to abandon the...

Yes, It's Totally Possible to Forage for Food and Live Off the Grid in Northern Alberta

Kristeva Dowling is the author of Chicken Poop for the Soul: In Search of Food Sovereignty. We caught up with her after her appearance on a new TELUS’ documentary, With the Land. We discussed living in Grande Prairie, raising bees...

A Guide to Recycling in Canada (Because Spoiler Alert: We're Not That Good at it)

Recycling in Canada, just like anywhere, is complicated. With so many different types of materials and recycling laws that from vary city-to-city and province-to-province, what can be recycled is not always clear. Here’s a quick guide on what you can and...

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What Our Tru Earth Members Are Saying

"Blown Away!! I am SO pleased with my Tru Earth Eco Laundry Strips. I love that they are so easy to use, they get my children's clothes clean, and the impact on the environment minimal. I will use these until they are made no more! Jump on board and see what these bad boys can do for you and your family."

Cristal N.

"Super convenient, feather weight, amazing finish for us the earth lovers!! My husband and I kept thinking we were forgetting our heavy/bulky laundry detergent behind, and realizing we don’t have them anymore to carry back with us 🤣 along with it’s super faint and fresh scent, crisp cleaness.. and above all, having the feeling that we aren’t polluting the earth on every load is list so satisfiying! Love this product ❤️❤️❤️"

Reiko T.

"Great product! I love these earth friendly strips! They save space, as well as trips to the store. Highly recommended"

Join the Movement.

Shop Tru Earth

Shop Our Eco Store

Join Tru Change

Trusted by 40,000+ change makers.

What's New

What Our Tru Earth Members Are Saying

Cristal N.

Reiko T.

Kim G.