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Finally an eco-friendly laundry detergent that's as sensitive on your skin as it is to the environment. In a revolutionary new strip form—delivered to your door at 35% off retail.

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We’ve curated a selection of eco-living home products. Shop for home and lifestyle goods today. Since we get to test so many amazing things, we take the best of the best and send out a box of awesome products.

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Start Your Day With Inspiration Tru Change is a quick uplifting read delivered to your inbox three times a week. Each issue is hand-curated with inspirational eco-friendly podcasts, artists, stories, products and more. Join now and start your day off inspired with Tru Change.

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Trusted by 40,000+ change makers.

What's New

Tuna Poke Bowl Recipe

This dish is basically a salad, and thus any fresh vegetables will act as great accompaniments to the soft richness of the tuna. Try blanched asparagus, green beans, or even crispy, fresh, sautéed corn kernels when in season. When choosing...

Green and Clean: Eco-friendly Grooming and Avoiding the Foul Four

Getting your dog back from the groomer looking and smelling fresh is a fantastic feeling, but pet owners need to know that not all grooming products are created equal—and can potentially harm your pooch and the environment

Eco-friendly Laundry Brand Tru Earth Ranks as One of Canada's Fastest Growing Companies

When a company experiences growth of 269 percent in three years, it’s going to get noticed—and today zero-waste laundry brand Tru Earth received that recognition by ranking 167th on The Globe and Mail’s second annual list of Canada’s Top Growing...

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What Our Tru Earth Members Are Saying

"Blown Away!! I am SO pleased with my Tru Earth Eco Laundry Strips. I love that they are so easy to use, they get my children's clothes clean, and the impact on the environment minimal. I will use these until they are made no more! Jump on board and see what these bad boys can do for you and your family."

Cristal N.

"Super convenient, feather weight, amazing finish for us the earth lovers!! My husband and I kept thinking we were forgetting our heavy/bulky laundry detergent behind, and realizing we don’t have them anymore to carry back with us 🤣 along with it’s super faint and fresh scent, crisp cleaness.. and above all, having the feeling that we aren’t polluting the earth on every load is list so satisfiying! Love this product ❤️❤️❤️"

Reiko T.

"Great product! I love these earth friendly strips! They save space, as well as trips to the store. Highly recommended"

Join the Movement.

Shop Tru Earth

Shop Our Eco Store

Join Tru Change

Trusted by 40,000+ change makers.

What's New

What Our Tru Earth Members Are Saying

Cristal N.

Reiko T.

Kim G.