Port Moody-B.C. based Tru Earth, has just received some well-deserved recognition as a trailblazer for the planet, landing a place on Canadian Business’ list of New Innovators 2022 in the Environmental Leaders category

Best known for its eco-friendly laundry solutions, Tru Earth’s detergent strips are ultra-concentrated, hypoallergenic, vegan and manufactured in Canada. Their lightweight and compact nature reduces fuel costs and eliminates the plastic jugs that go into landfills. Tru Earth offers other green household products, including reusable grocery bags, beeswax wraps and multi-surface cleaners.

Canadian Business’ list of Environmental Leaders includes companies that “scored highly on metrics related to sustainability, thanks to their efforts to eliminate all avoidable waste, their ability to measure greenhouse gas emissions and their supply-chain management and its environmental impact.”

The list shares Tru Earth’s current status of being headquartered in Port Moody, B.C., with a founding date of 2019 and 198 employees as of the publishing time.

“Having developed a pretty planet-friendly suite of laundry, bathroom and kitchen products—including popular detergent sheets, which offer a carbon-friendly alternative to single-use plastic jugs—Tru Earth regularly scrutinizes its supply chain for ways to source, manufacture and transport materials more sustainably,” Canadian Business states its reason for including the brand.

Tru Earth is accompanied by a number of other reputable companies that are progressive in protecting and preserving the planet. As Canadian Business describes the companies, “in short: They show how green is good.”

The full list of Canadian Business' Environmental Leaders of 2022 includes the following companies and their offerings:

  • Assent Compliance - software to sustainably manage supply-chain data
  • CANEI - recycles and repurposes plastic for manufacturers
  • Eco Guardian - compostable single-use cups, containers, cutlery and bowls.
  • Everist - waste free beauty brand
  • Geotab - telematics and analytics for fleets
  • Green Standards - resale, recycle, and donation of office furniture and equipment 
  • Media One - marketing and advertising for brands with a purpose
  • Natural Pod - sustainable wooden furniture
  • Rakuten Kobo - digital reading technology to reduce deforestation

Congratulations to Tru Earth and the rest of the environmental leaders on this recognition!