Pacific Sands Beach Resort in Tofino, B.C. has introduced a new position to its portfolio that is dedicated to driving the company's sustainability efforts

Pacific Sands Beach Resort's current guest services supervisor, Megan White has just been selected for the role of environmental ambassador due to her passion as a lifelong environmental advocate.

White's dedication to conservation started at a young age, when she used to collect and recycle garbage with her friends. She has also spent time volunteering for charities, raising over $100,000 for various organizations including SickKids Foundation, where she embarked on a solo bike ride from Toronto to Tofino.

“Protecting our environment has always been important to me; I’m thrilled and honoured to be the first environmental ambassador at Pacific Sands Beach Resort,” says White. “Currently, I’m focused on expanding the work that has already been done, from partnering with Surfrider Pacific Rim, Coastal Restoration Society, and other amazing organizations, to integrating sustainability into every part of resort operations. We also have several new initiatives in the works that will help staff and guests learn about our ecosystem and discover ways to support conservation efforts. I think every hotel and resort should appoint a dedicated role to environmental protection—we’re living in an era where it’s become a necessary element of business operations.”

White's role as environmental ambassador will include the implementation of several projects, such as a new community garden and signage on how guests can reduce their environmental impact. She is also creating new sustainability measures such as installing microfibre filters for washing machines in the resort, as well as leading regular beach cleanups.

“We’re thrilled to extend Megan’s current role at Pacific Sands Beach Resort," says Sabrina Donovan, operations manager. "She is such an enthusiastic advocate for the environment and the perfect person to serve as our first environmental ambassador,”  “Our resort is already a pioneer in sustainability initiatives, so it’s exciting to build on everything we have accomplished and take it one step further. Our goal is that Pacific Sands Beach Resort will serve as a model for other hotels and resorts that aim high and set the bar for sustainability.”

The introduction of the environmental ambassador role is the latest addition to Pacific Sands’ other environmental initiatives, as recognized by its status as a TripAdvisor GreenLeaders Program Gold Level and its recognition on the Green Key Eco-Rating Program. The resort is located on Clayoquot Sound, which was designated a UNESCO Biosphere Reserve by the United Nations in 2000, and its commitment to protecting its precious ecosystem is mandated throughout all of its practices.

The addition of White's new role promises to bring a newfound focus to Pacific Sands' sustainability efforts.