These days, shopping sustainably is easier than ever

No matter what you’re looking for, chances are there’s an eco-conscious option available, from clothing and homeware to even jewellery.

Jennifer Cheung is the founder of FAIR., a jewellery brand that utilizes recycled and upcycled materials for its pieces to ensure a minimal impact on the earth. Growing up with a love of design and nature, FAIR.’s first few pieces were inspired by her travels.

“When I was backpacking Europe, the beautiful culture, people, food and views got me creating art again. I’d forgotten how much I enjoyed it!” says Cheung, “As I walked through the cobblestone roads and passed antique buildings, my love for all things European grew even more, and the first few FAIR. designs were drawn.”FAIR jewelleryEnguerrand BonnetCheung graduated with a degree in biology, with a focus on botany and zoology. “The environment has always been very important to me and as someone who loves the outdoors, I want to do what I can to help preserve the beautiful world we live in and all its ecosystems, while still providing beautiful adornments.”

Aside from being ethically and eco-consciously made, FAIR. also gives back, with $5 of all orders over $100 being donated to the David Suzuki Foundation. Customers receive an e-card confirmation confirming their donation.

“Ultimately, sustainable jewellery also lasts longer,” says Cheung, “The less you throw out, the less waste is created. So by making our pieces high quality, we are also preventing waste!”

Like many small businesses, COVID-19 has impacted the way Cheung connects with clients and customers, but she says it’s been heartening to see the entrepreneurship community in Canada come together.

“FAIR. has received so much love during this time, and I've had so many clients reach out on Instagram to express their love and gratitude,” she says, “The messages I get about people wearing their FAIR. jewellery at home in their sweats makes me tear up. It's truly the most rewarding feeling and I am very grateful!”

FAIR. will be launching their Spring/Summer 2021 collection in March. “The collection will be a mix of past collections put into one,” says Cheung, “With accents of recycled glass, ethically sourced natural pearl, and something new that we haven't worked with in the past!”FAIR jewelleryEnguerrand Bonnet