Supermodel Supports Super Cause

Credit: Rainforest Alliance

The Rainforest Alliance has announced the appointment of international supermodel, entrepreneur and environmental activist Gisele Bündchen to its board of directors.

In her role as a board member, Bündchen will help shape the vision, strategic plans and policies that guide the Rainforest Alliance’s development and global sustainability efforts.

“Along with her acute business acumen, Gisele brings an authentic passion for environmental issues and social innovation,” explained Tensie Whelan, president of the Rainforest Alliance. “We look forward to working together to expand our current sustainability initiatives and to develop new and creative strategies to tackle social and environmental challenges worldwide.”

Bündchen has a well-established commitment to environmental responsibility. She launched a green blog in 2008 to reflect upon socio-environmental issues. In May 2009 she co-hosted the Rainforest Alliance's annual gala to honour leaders in sustainability. Bündchen has also supported a variety of environmental causes, including clean water initiatives, environmental sustainability and the preservation of South American rainforests. In 2009 she was granted the title of goodwill ambassador by the United Nations Environment Programme (UNEP). In May 2011 she was named Harvard's 2011 ‘Global Environmental Citizen’ in recognition of her eco-efforts. She was again recognized in November 2011 when she was awarded the title of ‘Greenest Celebrity’ at the 2011 International Green Awards at the National History Museum of London.

“I have long admired the work of the Rainforest Alliance and its positive impact on the environment,” commented Bündchen. “Its mission aligns with my own long-standing commitment to environmental stewardship.

“As a Rainforest Alliance board member I look forward to calling upon my experience not only as an international spokesperson but as an entrepreneur and global citizen to support the Rainforest Alliance’s on-the-ground efforts.”