SALT’s collection is filled with sustainable items for a “mindful life”, and consists of staple pieces that work year-round
Navigating the world as a sustainable business comes with plenty of challenges. But for clothing and lifestyle brand SALT, the aim is for each piece to create meaningful conversation around minimizing our environmental impact and keeping oceans cleaner, no matter the obstacles.
SALT was founded in 2016 by Jessica Wilson (pictured above), with the mission to make people feel good in their clothes. “It’s so fun to see people connect to the pieces we create and SALT as a brand, whether it’s because it makes them feel comfortable and confident, or because they are excited to support a company that is trying to do right by the world—or both!” says Wilson.
SALT’s collection is filled with sustainable items for a “mindful life”, and consists of staple pieces that work year-round. Wilson says being the ‘little guy’ has given them the advantage to work smarter and more closely with every aspect of their products.
In keeping with their sustainable vision, SALT’s ethos revolves around slow fashion. “We don’t release new styles often, but we are confident that the ones we have will last you a long time. That translates to the palette of colours we choose, too,” says Wilson. “By focusing on slow fashion, we are able to help build simple, classic and comfortable wardrobes that are long-lasting and multifunctional.”
SaltSlow fashion and sustainability go hand in hand. The simplicity and multifunctionality of each item means you can craft a stylish, well-structured wardrobe where each piece gets equal love and use.
Inspired by the Pacific Northwest, SALT’s eco-conscious fabrics and materials respect Canada’s natural surroundings both in source and in style. Designed in-house, and sewn in Vancouver, SALT keeps operations close to home. Every item of clothing is designed locally by Wilson, who says she loves creating pieces that people can feel confident and comfortable in.
Wilson notes that even with the most sustainable of fibres, many producers will use a chemical-heavy process that nearly negates the environmental benefits of the fibre in the first place. “It is a big struggle in the textile industry to find the best sources, get the most transparent information, and still be using fabrics that are best for our styles.”
SALT utilizes sustainable fabric for their pieces and is mindful of where raw materials are coming from and how they are processed.
“We want you to have that feeling of satisfaction when you look in your closet and you know that every piece works together, and was produced consciously,” says Wilson, “That idea makes you want to sigh a big, happy sigh, doesn’t it?”
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