Not Just Pretty is a Manhattan-style boutique in one of Canada's most fashionable and environmentally conscious cities: Victoria, BC.
For the eco-conscious fashionista, Not Just Pretty offers all the in-season styles made from 100 per cent organic materials. It offers a wide variety of styles for each fashion season, designed by some of the most prominent international designers – all of which are made from sustainable and recycled materials that do not conform to the typical eco-friendly clothing norms of being scratchy, saggy or ugly.
And there’s more than organic clothing on offer. The company also offers wholly organic skincare and hair care products made from all-natural ingredients without any harsh chemicals, as well as a variety of handmade jewellery and accessories made from recycled precious metals and other materials.
Some of the hottest items for this fall include several Canada native fashion companies like Erdaine, a Vancouver-based company that prides itself on creating chic and comfortable day-to-day fashion wear for the eco-conscious. Another great in-store fashion forerunner is Dagg and Stacey. The fall line boasts a subtle balance of craftsmanship and effortless style that makes the Dagg and Stacey organic line so unique.